Shelley Piraino is the Digital Marketing Manager for Gulf Shores & Orange Beach Tourism. She began her tourism career in 1998. What started as a collateral and graphic design position, Shelley launched the CVB’s first database-driven website in 2000, back in the day when employees had to take turns using the dial-up connection to the Internet. In 2001, she created the digital marketing program. Today, Shelley is responsible for “all things digital” including website, digital advertising, email marketing, social media, and making sure the database and website remain friendly and communicate with each other, as well as tracking and reporting on all the above.
Gulf Shores & Orange Beach Tourism’s digital efforts have reached over 4 million users helping to bring an estimated 5.7 million invited guests and $3.5 billion in travel-related expenditures to the destination.
Shelley is a native of southern Illinois and earned a bachelor’s degree in speech communication from Southern Illinois University in 1996. A self-proclaimed “geek,” Shelley is passionate about new technology and ways to keep up with everything. She also enjoys unplugging and spending time with her husband and 11-year-old son.
